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For Immediate Release
SIT-UP CHANNELS SHOP FOR CHYRON
Reading, UK – November 12, 2007: Chyron Corporation (AMEX: CGS) is today announcing that UK-based shopping broadcaster, sit-up channels, a Virgin Media company, has installed seven Chyron HD/SD-switchable HyperX graphics systems. The HyperXs, driven by Chyron's breakthrough interFuse™ Technology, Lyric PRO, provide sophisticated graphics for sit-up channel's bid tv, price-drop tv and speed auction tv channels on cable, satellite and Freeview platforms.
Based on a retail TV concept, the family of channels gives their customers more - selling quality products at bargain prices. The dynamic pricing model, where the price moves depending on demand, means every buyer pays the lowest price. Earlier this autumn, the channels extended their offering to customers by adding the choice of size of colour for many of the product ranges. Sit-up channels selected Chyron's HyperX graphics systems to handle the extra graphics this requirement needed to display different sizes, colours, stock levels and price.
Chyron's powerful LEIF API enables real-time graphics display, based on data from sit-up channels' Sales Management System. The API uses the powerful Lyric® PRO render engine and allows sit-up channels' software designers complete access to all Lyric PRO features, including 3D graphic object manipulation and creation, and data binding for automated control of graphic elements.
"The installation of the Chyron systems has been highly successful, allowing us to launch the new product choice to our customers on time. We needed a graphics engine that could fully integrate with our Sales Management System and deliver outstanding graphics that could cope with our dynamic method of selling. The Chyron systems have met all of our launch expectations, with the expectation of increased use of the 3D functionality offered by Lyric in the New Year," commented Robin Hawkins, sit-up channels' Head of Commercial Development.
"We are delighted to announce this sale to sit-up channels. The fast-moving nature of sit-up channels' live broadcasts requires a sophisticated system that can keep up with the action. The integration of the LEIF API with sit-up's management system further highlights Chyron's workflow capabilities," added David Ward, Chyron's VP And General Manager, EAME.
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About Chyron
With unwavering clarity of vision, Chyron continues to define and dominate the world of broadcast graphics. Winner of numerous awards, including two Emmys, Chyron has proven itself as the undisputed leader in the industry. From the entry-level MicroX to the HD/SD-switchable HyperX² with Lyric PRO, Chyron’s exceptional product line brings unmatched, 2D and 3D graphics creation and performance to the most demanding studio and mobile operations. Rounding out Chyron’s graphics offerings are still and clip servers, channel branding and telestration systems, graphic asset management and XMP integration solutions and the award-winning WAPSTR mobile phone newsgathering application. The ChyTV product line leverages Chyron’s broadcast expertise with video graphics devices for microcasting and digital displays. Chyron holds a patent on technology that enables the integration of live television graphics data with a broad range of interactive media platforms and consumer electronics devices. With over 40 years of experience, Chyron has a unique history of service and support for its products that far exceeds that of most manufacturers.. For more information about Chyron products and services, please visit the company websites at www.chyron.com and www.chytv.com (OTC BB:CHYN.OB).
About sit-up channels
sit-up channels' portfolio is comprised of three of the most popular digital home shopping channels around, namely bid tv, price-drop tv, and speed auction tv, available to over 17 million digital homes and on the web. Our popularity continues to grow due to our commitment to quality, high levels of customer service, product variety, value and ease of purchase.
sit-up channels continues to grow and with Virgin's recent acquisition of ntl:Telewest, we are now a Virgin Media Company,
The Channels:-
bid tv viewers are able to buy a variety of quality products during more than 100 compelling live product sales every day from 8am to 1am. Operating on a continually falling price dynamic bid tv is exciting, interactive and involving, adding a competitive edge to home shopping. Available on Freeview 23, Sky 644, Virgin TV 745 and www.bid.tv
price-drop tv launched in June 2003, and it was the world's first dynamic pricing channel in which the price falls until every product is sold. Each product sale is a fun and tense race to buy at the right time so as not to miss out on a great deal. Available on Freeview 24, Sky 635, Virgin TV 741 and www.price-drop.tv
speed auction tv offers the world's fastest TV auctions, with a new auction beinning every few minutes. Differing from its sister channels, speed auction tv operates a rising price dynamic. Available on Sky 655, Virgin TV 746 and www.speedauction.tv
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